McKinnon Career Strategies guide executives and professionals in finding their voice and advancing their careers with the proven leading strategy – the implementation of Authentic Self-Promotion. The essence is to communicate clearly your unique strengths and relevant achievements to your superiors.
We prepare clients to acquire the “Talented Self Mindset”© – an absolute belief in their ability with a “can-do” attitude to approach the job opening confidently by communicating clearly and passionately to decision makers – Why you should choose me?
Executive and professionals want their careers to continue to move forward and each client has their own desired outcome. Based on where they are in their career, the current challenge or opportunity, the organization, their boss, their skill set, experience, professional network, achievements and what they want out of their career in the short-term and long-term.
The key to advancing your career is to successfully market yourself to your superiors and other decision makers.
The Art of Authentic Self-Promotion is a journey, not a one-time fix.
How you plan to take control of your career – how you start, what the next move is, and how you find the all-important mentors and a sponsor (champion) requires career advancement strategies and a successful track record.
When you are in control of the next step in your career you want to choose the best strategy available. Research proves the leading strategy is the implementation of Authentic Self-Promotion.
The essence of Authentic Self-Promotion is communicating clearly and passionately your unique strengths and relevant achievements to your superiors. Your competitive edge and value proposition.
To successfully market yourself the process requires two elements:
A) PRODUCT – YOUR TALENTED SELF
B) MARKETING STRATEGY – PROMOTE YOUR TALENTED SELF
The process of developing your product and implementing a marketing strategy will lead to your desired outcome.
HIRE: ELEVATE above other prospective candidates
RAISE: ELEVATE compensation
PROMOTE: ELEVATE above other prospective candidates
A) THE PRODUCT – YOUR TALENTED SELF
You are the product – Your Talented Self and you need to acquire your Talented Self Mindset©. Self-awareness is the beginning of all wisdom in Aristotle’s words. You need clarity on your unique strengths, competitive edge, relevant achievements, career vision and value proposition.
With the Talented Self Mindset, you have an absolute belief that you can do the job and you’re a remarkable team member or leader.
B) MARKETING STRATEGY – PROMOTE YOUR TALENTED SELF
Implementation of Authentic Self-Promotion is It is not only learning to communicate clearly your competitive edge and value proposition but gaining access to resources, time and the right people who can and will “elevate” you to the opportunities you desire.
Our marketing strategy is based on building your professional network to assist you becoming more visible by your superiors and other decision makers. People need to know that you are a talented professional and see you as confident (you know you can do the job), credible (others know you can do the job) and visible (build your reputation for making good things happen with successful financial results) the process effectively leads to leveraging opportunities to advance your career.
CAREER ADVANCEMENT – YOUR TALENTED SELF
The career advancement programs have been designed to assist in acquiring the Talented Self Mindset and packaging the product/you to market to your superiors and other decision makers.
Our most popular program, designed to take you through the process to discover and own your talented self – Acquire the Talented Self Mindset©. As a result, people will see the competent, confident, credible talented “can-do” professional you are. You will be able to answer the question – Why you should choose me? For your desired outcome.
Create Your Career Plan
This program is designed to assist you to envision your career future. A career assessment will help to determine your starting point, where you want to go and the “gaps” that you need to overcome – skills set, formal education, experience, introductions, etc. An action plan to overcome the gaps will be developed and you will get assistance to implementation the plan.
Build Your Personal Brand
Everyone should know job search strategies and skills to “package – build your brand” to gain a new position at any time during their careers. The program develops your Personal Brand Toolkit: Resume, cover letters, interview skills, achievements, transferable skills, strengths, portfolio, references, networking and more as required for the client.
BUILD YOUR PROFESSIONAL NETWORK – MARKETING STRATEGY TO PROMOTE YOUR TALENTED SELF
Your professional network is an important cornerstone of your career advancement in the short-term and especially in the long-term. Often, it’s not what you know but rather it’s who you know or who knows you!
Developing a professional network increases your visibility and access to resources, information (industry trends/challenges), time, informal networks and people to assist you to achieve your goals.
PROGRAMS – SERIES BUILD YOUR PROFESSIONAL NETWORK
LEVEL ONE – Establish Your Professional Network – GAIN CREDIBILITY
This 6 month program leads clients through the creation of a People Plan (a.k.a. Strategic Relationships Plan) which focuses on choosing and starting strategic relationships to build your support network internally in your organization and externally in your industry and community.
LEVEL TWO – Grow Your Professional Network – INCREASE CREDIBILITY
This 9 month program is about connecting which is a foundation of a People Plan. Learning how to make contact in a beneficial way that will build trust in a new relationship. Once the relationships have been established, the next step is to build relationships that develop deep roots so that you have career support and personal support to achieve your goals.
LEVEL THREE – Engage Your Professional Network – GAIN VISIBILITY
Level 3 is 12 months of solid strategic training that teaches you how to establish, grow, nurture and engage business relationships to promote Your Talented Self and effectively leverage opportunities to advance your career. Learn how to engage and support your network of mutually beneficial relationships. You work toward building a reputation for making good things happen with successful financial results.
PRIVATE One-to-One Coaching – Minimum 3 months
We build a custom designed plan based on what you want in your professional life. Strategically plan to advance your career through career advancement strategies and marketing strategies creating action plans to implement Authentic Self-Promotion.
You will gain a confidante, cheerleader, coach and teacher to assist you to move forward in your career.
An on-going private coaching relationship with me is the most effective way to get big results! Think years of expert career strategy, building strategic relationships, research, know how, and tactical guidance.
Get the private, tailored support you want today.
CAREER STRATEGIES – STRATEGIC CAREER SYSTEM
The Strategic Career System programs are designed to move people forward from one stage to the next stage of competent, confident, credible to visible. My strategies are repeatable solutions that you will have throughout your career.
Career Advancement Strategies to move forward include: plan your career, develop your competitive edge & value proposition, increase skill set through experience, gain specific knowledge through formal training, scan for opportunities internally & externally, volunteer to gain skills & experience and making your achievements known.
CAREER STRATEGIES SERVICES
Monthly Workshop – 2.5 hrs
Introduction to Authentic Self -Promotion
Lazer coaching – 1 hour session
Create your career plan – 3 hour sessions
Network Assessment – 3 hour sessions
VIP Day – one entire day dedicated to you and your career – 5 hours